- Jana Pilkington-Williams
Logos are a critical aspect of your branding and marketing. As your company's graphical representation, a logo is essentially going to represent and dictate to potential customers what your entire business is about.
For this reason, it must be meticulously crafted and chosen in order to help propel the brand and connect with the company's ideal target audience. In this article, we will be going over the reasons as to why your company's logo design is so important.
Reasons Why Logo Design Is So Important:
A company's logo is intended to be the 'face' of the business. They are a graphical representation of the company's personalized identity. They are supposed to provide a good amount of information to their target market without even having to say anything. They are also what is commonly used in advertising and marketing materials for the company. Because of this, they must be well thought out and well designed in order to properly and accurately dictate the company's portfolio and ideals to the target market.
2. Design Principles.
A good logo is one that is both unique and identifiable. A logo that is indistinguishable from other logo's on the market is a bad logo. A logo that does not clearly define a company's or brand's image is not an effective one. While there are a lot of different design choices that one could use for a logo's design, it is important to design it in a way that is going to help further the brand in the eyes of the consumer and really dictate a company's ideals to them. For instance, a lot of tech companies focus on implementing logos that have angular textures to them which indicates speed and accuracy to potential and current consumers. The design principles that are used can have a huge impact on the overall comprehension of the logo from the general public/consumer.
3. Return On Investment.
Logo's that are identifiable are profitable in their own way. As consumers grow to like and trust a brand, they become increasingly familiar with the logos which can make them much more effective to include in advertising and marketing materials. This is likely to increase overall awareness, market share, and return on investment. A customer is much more likely to choose a brand/company with a well-designed logo over one with a standardized logo that does not accurately represent the brand.
As you can see, there are plenty of different reasons as to why your logo design is so important. Because of it's importance, it is wise to focus on spending the necessary amount of time and money on your actual design. The design process should incorporate the target market because it is necessary to make the logo appeal to them. You want the logo to be able to properly and accurately represent your brand/image through a graphical representation. A solid logo has the capability of providing an excellent return on investment and it is something that is important for any business.
If you require a logo or feel that your existing logo could do with a makeover from Adorn Media Studio, be sure to view my portfolio of previous logo designs or view more information about my Corporate Identity services.