- Jana Pilkington-Williams
If you want to grow your business to new heights, you will need to embrace digital marketing. You have greater power and potential than you probably realize, as the Internet has opened up unparalleled advantages for small businesses to gain leverage in the marketplace.
If you want to compete with the juggernaut businesses that exist in our increasingly globalized world, you will want to utilize these five digital marketing tips for your small start up business to grow and thrive.
Tip #1: Update your site and make it mobile friendly
The last thing you would want for your website is to let it become static. If it has been a long time since you have made updates to your website, you will need to take a look at current design principles so that your site is modernized and efficient. In addition to this, be sure that your website is mobile friendly (responsive), as studies show that a whopping 80% of searches that stem from mobile devices. You are leaving a huge amount of money on the table if you are not tapping into the potential of the mobile market.
Tip #2: Focus on search engine optimisation (SEO)
You need to not only embrace search engine optimisation, but continuously adapt to the changes in SEO practices. Some ways to embrace search engine optimisation include analyzing and efficiently using keywords, adding share buttons to your content so that people can share it across social media platforms, using Google+ so that your business is locally optimized and adding back links. By embracing these tips, you will be able to further your reach on the web through a more optimized and easily reached website.
Tip #3: Continuously create multimedia content
Multimedia is perhaps the best way to market your business. You can do things like create video channels, author a blog, make a podcast and publish e-books. The more content that you create, the more you will be able to build your brand and market yourself across digital platforms. These platforms will only continuously grow, as content is available for consumers across numerous devices and marketplaces.
Tip #4: Use social media wisely
Many people use social media, but as a business owner, you will need to use it as wisely as you can. As opposed to spamming users with links and obvious attention grabs, commit to using social media in a way that builds relationships and tell stories. This will create a lifelong relationship with your customer base and will allow you to continuously find new and more interesting ways to create value. Simply jumping on trending topics will turn users off, as opposed to giving you the desired result.
Tip #5: Hire a digital marketing professional
Since a lot of digital marketing practices can be done for free, many business owners are tempted to cheap out and do it all themselves. What happens when you take this route is that you will get subpar results, take longer to learn essential marketing principles and take your eye off the ball on the business matters that you handle best. Conversely, when you hire a professional, you can have someone who can set up the infrastructure for you and allow you to continuously update it in a way that gives you the best results for reaching your target audience. This is one of the wisest investments that you can make into your business.
Use these five tips so that you are getting the absolute most out of your digital marketing practices. If you need any assistance or would like to rather focus on other parts of you business, let us at Adorn Media Studio assist you. Click here to get in contact with us.