- Jana Pilkington-Williams
Countless marketers are effectively using infographics to their advantage. In the creation of content marketing strategy, it is very beneficial to integrate infographics into your content and here are a few important key reasons why.
What are infographics?
Infographics are a combination of design, text and breakdown that are ideal for an age of big data. They are a visually substantial communication medium that can communicate content in a visual presentation.
Importance of Infographics
1. They Command Attention
When an infographic is well designed, it can easily grab the attention of anyone who sees it. Images are a huge part of this concept, and great ones will make you take a second look.
2. Simple To Understand
Humans are extremely visual beings because 90% of the information that is sent to the brain is visual.
3. Create Brand awareness
Creating an infographic that is embedded with your logo and follow the look and feel of your brand, display a powerful revenue of creating a greater “Brand Awareness”.
3. The Opportunity To Go Viral
We live in a world where online publishing can go viral with a push of a button. Infographics can offer global coverage that local print media could never do.
4. Boost Search Engine Rankings
An infographic that is linked and exciting visually will drive traffic to your website when viewers “share” and “click”.
Keep in mind that infographics only work if they are of good quality. This is the reason that an expert should be hired to create them on your behalf. They should be clear and to the point while offering an excellent visual experience.
Contact Adorn Media Studio for a quote if you need infographics for your next blog or article or if you need any assistance in marketing your content online.