Branding

Staying relevant and resonant with your audience is crucial. A modern brand refresh can be exactly what you need for growth and maintaining a strong presence. Here’s how updating your brand can make a significant impact and offer substantial benefits. Renewed Visual Appeal Refreshing your brand breathes new life into your visual identity. By updating […]

Logos have long served as the visual keystones of brands, encapsulating their essence in a single, graphic form. However, the design and complexity of logos have undergone a significant transformation over the decades. This evolution reflects aesthetic preferences, advancements in technology, and shifts in consumer behaviour. The Early Days of Logo Design In the early

It’s not just what you say that matters—it’s how you present it. Two of the most powerful tools in a brand’s visual arsenal are colours and fonts. They can whisper, shout, comfort, or energise. Decoding the psychology behind these crucial design elements reveals how they can influence perception and behaviour, impacting how customers resonate with

Creating a strong Corporate brand identity is about combining a variety of elements to generate a public awareness surrounding your business, products or services. These elements include but are not restricted to the following strategies: 1. The Identification Process The first step is to research the company, product or service through identifying: – Their unique features;– The key message;– The

Logos are a critical aspect of your branding and marketing. As your company’s graphical representation, a logo is essentially going to represent and dictate to potential customers what your entire business is about. For this reason, it must be meticulously crafted and chosen in order to help propel the brand and connect with the company’s