Development of a refined corporate identity for ARCO by Dr. Leona Tsai, an aesthetic restorative dental practice focused on professional, patient-centred care.
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- Pretoria, South Africa
- 2025
Aesthetic Clinic BrandingDental BrandingHealthcare Corporate IdentityMedical Practice Branding
Premium Brand Identity for an Aesthetic Dental Practice
We developed the ARCO corporate identity to reflect the elegance, precision, and professionalism associated with aesthetic dentistry. The branding combines refined typography and minimalist design elements to create a sophisticated and timeless visual identity for the practice.
The logo design was carefully crafted to represent the premium positioning of the brand while maintaining a clean and modern aesthetic suited to a healthcare environment
The logo design was carefully crafted to represent the premium positioning of the brand while maintaining a clean and modern aesthetic suited to a healthcare environment
Consistent Branding Across Patient and Digital Touchpoints
The corporate identity was extended across multiple brand touchpoints including business cards, email signatures, social media graphics, and appointment cards. These assets ensure the brand is consistently presented across patient communication and marketing materials.
The visual style emphasises calm, neutral tones and organic forms, reinforcing the practice’s focus on aesthetic restorative care and optimisation
The visual style emphasises calm, neutral tones and organic forms, reinforcing the practice’s focus on aesthetic restorative care and optimisation
