SEO, or Search Engine Optimization, is the latest trend racking the internet. Every website is designed around it and web developers spend hours trying to get their website as SEO friendly as possible. But why the big rush to fit in?
Search Engine Optimization is what flags your site in search engines and makes it easier for them to find your site and see what it is all about. This, in turn makes it easier for average joe’s who don’t know how to do complex search streams to find your site quickly. This means that the more SEO friendly your site is, the more organic traffic your site will generate, and that is what we are all after if we are looking to start a site.
One of the best ways to get your site high up on the SEO pyramid is, and don’t laugh, blog! Blogging has moved from something that housewives who want to share their newly discovered experimental recipe use out into the mainstream. Nowadays, people everywhere are blogging on hundreds of different topics. These blogs are like a red flag held in front of an angry bull when it comes to search engines. They latch on and often times a blog will be one of the first results in a search.
So, what are the best ways to get your site up on SEO?
Well the first thing we already mentioned, get started blogging! Even if your site doesn’t necessarily take the form of a blog, try and include one. For instance, if you have an online store, start a blog for new products and in the blog posts insert links back to the actual products pages where customers can purchase it. The blog will increase your sites’ SEO recognition and make it pop up in searches more often.
The next big thing you can do is link up as much as you can. While some people get annoyed if a web page has too many links trying to direct them somewhere else, many links make a search engine all warm and fuzzy on the inside. Having many links means that your site is not just a one-page wonder but a site with lots of additional places to explore and information to seek. Linking back and forth makes search engines aware that your site is more than what initially meets the eye.
Another thing you could do to get search engines checking your site out is to keep the content fresh and new. One of the best ways to do this is a blog. When running a blog, it gives you the freedom to post what you want to post, when you want to post it. This means that if you think of a new way for dogs to water-ski at 2am, you can instantly share it with the world. Search engines like websites that have a variety of content and not the same thing repeated in different ways on 100 different pages. Keeping your site up to date and filled with new content is a sure way to bring organic traffic storming in.
Need anything else? Drop a comment below and let us share how to get your site to be ogled by search engines everywhere or contact us directly at firstname.lastname@example.org